Muzigal is an up-and-coming startup in the ed-tech space that helps people learn music online. Growing at a rate of 20% month-on-month (MOM) in new enrolments they were able to raise funding just 6 months post launch and are now expanding globally.
I was working with my design manager on this project. Along with him, I had the opportunity to interact with various stakeholders from the Muzigal team including the founder, development lead and head of marketing.
I was responsible for defining the project scope, discovering user pain points, prototyping, user testing solutions and the final dev handoff.
Structure of the entire website needs to improve
Content needs to be targeted towards the needs of the teacher
A visual overhaul based on the new branding is needed
As the project kicked off, we did a walkthrough of the entire product to get some early insights. Post that we conducted a series of interviews with the teacher onboarding team, Muzigal’s founder, teachers on the platform, as well as the dev team managing the teacher MVP.
After the client alignment session, I also made sure to conduct user interviews with teachers to understand their pain points, needs and expectations from the new app. This really helped me empathise with teachers and step in to their shoes while crafting solutions.
HMWs we decided to focus on
HMW make it easier for teachers to effeciently manage and assess their students?
HMW help teachers quickly get an overview of their day?
HMW help teachers analyse their daily performance on the platform?
HMW make it easier for teachers to effeciently manage and assess their students?
HMW help teachers quickly get an overview of their day?
HMW help teachers analyse their daily performance on the platform?
During the user tests, a lot of teachers spoke about how it would be helpful to get reports around their performance on the platform. We zeroed in on critical data points like classes completed and profile views to help teachers gauge their activity.
By showing the details of each class upfront we made sure that teachers spend less time managing their day and more on doing what they love.
Smart filters enable teachers to filter out 100s of trial students they receive every month and focus only on the enrolled students. Teachers can also schedule classes on students behalf helping them improve their conversion rates.
Dr. Lakshminarayana Yeluri (founder of Muzigal) was super happy with the work that I did on the teacher side, that he was more than happy to increase the contract by 2x times in terms of revenue and 1.5x times in terms of period of engagement with Parallel.
After the Usability testing sessions were conducted on the prototype, it was reported that the SUS score increased by almost 77% as compared to the last test which was done on their MVP 6 months back.
(Disclaimer: Stats were shared by Muzigal’s internal testing team. I was not part of the design team while this feedback was collected from teachers)
Dr. Lakshminarayana Yeluri (founder of Muzigal) was super happy with the work that I did on the teacher side, that he was more than happy to increase the contract by 2x times in terms of revenue and 1.5x times in terms of period of engagement with Parallel.
After the Usability testing sessions were conducted on the prototype, it was reported that the SUS score increased by almost 77% as compared to the last test which was done on their MVP 6 months back.
(Disclaimer: Stats were shared by Muzigal’s internal testing team. I was not part of the design team while this feedback was collected from teachers)
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